Sets forth eight rules for using assessment to allow community colleges to create a distinctive image: create a "brand identity," differentiate the institution from competitors, big picture goals, total institution performance, priority assigned to stakeholders, measuring intangible benefits, continuous customer touch, and urgency for action.…

This paper presents two models, one for organizing institutional research and research data, and the other for applying research findings to the decision-making process. The model for organizing research consists of four subsystems: goal-setting, program development, cost-effectiveness, and program review. Each subsystem has a distinctive…

Argues that institutional effectiveness issues in community colleges are situation-specific and demand flexibility in assessment model design. Briefly describes 20 community colleges using exemplary assessment practices and models. Diagrams a comprehensive assessment model using internal and external effectiveness measures and offers eight…

The creative management of change in a time of economic contraction requires planning reforms. Organizing for effective planning requires a total conceptual framework beginning with a stated mission and ending with a systematic approach to operations. Goals should be based on a market analysis of community educational needs and its translation…