Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

Different models of academic governance and their implications for management and leadership are examined. It is argued that the United Kingdom's universities and polytechnics have relied on increased managerialism rather than the essentially collegial cybernetic model in recent years and may have sacrificed long-term goals for short-term success.…

Individual schools should have committees to help establish long- and short-range school improvement plans utilizing information supplied by the school principal. Identification and achievement of specific objectives are the goals. (MLF)

A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…

A process by which institutions of higher education can plan for change with the times, come to terms with the dynamics of change, and initiate adaptation to a perceived future is presented. This guide is intended to be an outline for action that can be adapted to the diverse range of operations and governance current in American colleges and…

Presents a model for predicting and shaping the impact of information technologies on libraries and the library role which is based on the effects of computerization in various business applications. The library network at AT&T Bell Laboratories is described as an example of a successful implementation of the model. (CLB)

A model for strategic planning using a new definition of management by objectives (MBO) is outlined and illustrated in the context of college or university administration, including department-level planning. Routine objectives, personal objectives, team objectives, budget performance, problem-solving objectives, innovation objectives, and…

In megaplanning, a type of strategic planning, the primary clients and beneficiaries are the community and society at large. Outlines a 12-step planning model. (MLF)

A case study is presented that used the methods of Generic Design Science to conduct strategic planning for the Department of Communication at George Mason University, Fairfax, Virginia. Applied in the context of an academic environment, the methods yielded a comprehensive management and planning design for focusing administration and faculty…

ED QUEST (Quick Environmental Scanning Techniques) is a strategic planning process designed to identify emerging trends, issues, and events which portend threats or opportunities for colleges and universities, analyze their probable impact on the institution, and facilitate the development of appropriate institutional strategies. A workshop was…

Describes the characteristics and application of a methodology for developing a strategic, long-range organizational information plan that will permit coordination of information subsystems within a university's computerized information system. The University of Minnesota's application of such a methodology provides illustrative examples. (PGD)

Describes the emphasis of decision support systems as being on the decision making process itself, rather than the flow of information; reviews the uses of microcomputers in libraries in recent years; and compares five decision modeling software packages. An appendix lists the name, manufacturer's address, price, and hardware requirements of each…

The concept of reengineering is examined as it applies to colleges and universities, with emphasis upon information technology units. Covered are the purposes, principles, and process of reengineering; organizational change; leadership; reengineering the information technology unit; and critical success factors for reengineering higher education.…

This report evaluates Delaware's progress in providing a free, appropriate public education in the least restrictive environment (LRE) for children with disabilities as required by Public Law 94-142, the Education for All Handicapped Children Act. Existing programs and services provide an array of placement alternatives for the delivery of special…

Planning in higher education has evolved as a response to changes in the environment, such as expanding enrollments, student unrest, economic recession, and pressures for financial accountability. Strategic planning has emerged as one way institutions can handle and overcome the adversities of the future. Definitions of strategic planning are…