This article discusses how the Ron Brown Scholars program has helped many students of color persist and fit in at elite institutions. Established in 1996 to honor the memory of Ron Brown, the first Black Secretary of Commerce who died in a 1996 military plane crash in Croatia while on a trade mission to Europe, the program each year awards $40,000 grants over four years for select African-American students to attend college. The Ron Brown Scholars program provides financial and moral support for low-income yet high-achieving students of color, many attending elite universities. This program is among those rare entities that boasts a 100 percent graduation rate. Many of the scholarship winners chosen in the highly competitive program grew up in abject poverty. Yet, not a single one has failed or dropped out because the program gave them the support they needed to succeed.