The main objective of this study is to identify differences in the freshman financial aid packages of low-income, high-achieving minority students in public and private institutions. Our results suggest that private and selective institutions can offer better financial aid packages that enable them to recruit higher numbers of low-income,…

When North Carolina native Evan Raleigh was in search of the perfect college, he had three things in mind: (1) the strength of the school's academic reputation; (2) the size of the school; and (3) the school's location and proximity to home. He found all three in the form of Wake Forest University. But Raleigh, who received a full academic…

The ways in which Coppin State College improved its image among and its marketing to potential students within the urban community are described. The following self-assessments were undertaken: faculty, student, and community perceptions and the needs of residents and employers were surveyed. (MLW)