School choice has the potential to be a tool for desegregation, but research suggests that choice more often exacerbates segregation than remedies it. In the past several years, hundreds of 'intentionally diverse' charter schools have opened across the country, potentially countering the link between charter schools and segregation. Yet, these…

Cooperative education and career development practitioners must use marketing to demonstrate to multiethnic students that cooperative education is a viable option for them. A department must be willing to invest time necessary to establish links with multiethnic faculty, staff, and student leaders if it is to create an environment attractive to…

One hundred seventy-five Black graduates responded to a survey about their educational experience at the University of Georgia and their perceptions about attracting more minority students to the school. A related study appeared in the December 1980 issue of this journal. (See EJ 239 713.) (Author/SJL)

Methods for college and university administrators to attract and retain nontraditional minority students are outlined. They are based on effective use of institutional resources to identify and address this population's specific needs and creation of a framework of support and understanding that encourages students to commit themselves to higher…

Due to a declining enrollment and a predicted teacher shortage, a specific student recruitment plan was implemented at Bowling Green State University (BGSU) in Ohio. This helped foster a 26 percent increase in teacher education enrollment. With the understanding that an institution must find out what its public expects and what their perceptions…

Strategies to recruit Hispanic students at Vassar College, California Lutheran University, and Arizona State University are described. Some suggestions include find out what current students think so you'll know your strengths, develop ongoing relationships with high schools with significant Hispanic populations, work with families, etc. (MLW)

A study was conducted to identify the most effective marketing techniques used by urban community colleges to recruit minority students. A 16-item, open-ended questionnaire was used in telephone interviews with marketing officials at 24 colleges. The colleges selected for the survey served an urban community of 100,000 or more residents, had a…

Triton College's (Illinois) Faculty Recruitment Action Plan (FRAP) provides a detailed guide to hiring new faculty, focusing on the desired characteristics of new faculty; marketing and recruitment strategies; employment incentives; the application, interviewing, and selection process; new faculty orientation; a timeline for implementation; cost…

This guide describes 35 programs developed by the Wisconsin Leadership Identification Program. The Leadership Identification Program offers mentee participants a structured mentee/mentor relationship, an opportunity to design a formal professional growth plan, a statewide leadership training session, visibility through a statewide newsletter, and…

This guide, which was developed with input from more than 120 Job Training Partnership Act (JTPA) programs across the United States, is designed to give JTPA program staff new ideas for conducting their targeting, outreach, and recruitment efforts. Presented first are an overview of the guide's contents and suggestions for using it. The first five…

The ways in which Coppin State College improved its image among and its marketing to potential students within the urban community are described. The following self-assessments were undertaken: faculty, student, and community perceptions and the needs of residents and employers were surveyed. (MLW)

The University of Georgia's computer-based recruitment file of about 20,000 annual freshmen prospects has several primary sources: Georgia achievement award winners, names purchased from the College Board, and superior prospects who submit scores. The file can also record various student interactions with the admissions office and students'…

Describes initiatives developed in Connecticut to increase minority participation in higher education, including the Minority Enrollment Incentive Program, Urban Marketing Initiative, Greater Hartford Community College's Hispanic Family Support and Pre-Nursing programs, Norwalk Community College's English as a Second Language program, high school…

Underscores the applicability of marketing principles to minority student recruitment and retention at community colleges. Proposes the assessment of an institution's Strengths, Weaknesses, and external Opportunities and Threats (SWOT) to strategically market the college. Considers the development of a plan for action based on the SWOT analysis.…

The purpose of a project was to develop a model for more effective recruitment and retention of people of color in the Associate Degree Interior Design and Diploma Interior Design Assistant Program at Milwaukee Area Technical College (MATC), Wisconsin. During Activity One, individuals in MATC's Student Development and High School Relations…