The main purpose of this study is to examine the effect of promotional activities applied in e-commerce on the consumer behavior of individuals living and shopping in the Turkish Republic of Northern Cyprus. The study was conducted using quantitative research method based on Söker's (2022) scale form. The population of the study consists of all…

Corporate America has contributed to the commercialization of higher education through the privatization of college bookstores by athletic apparel companies and private businesses. The decreasing number of independent college bookstores is a direct result of it, and it puts their educational mission and student-first approach in jeopardy. But…

Background: In April 2016, the City of Chicago implemented an ordinance restricting the sale of all flavored (including menthol) tobacco products (FTPs), including electronic cigarettes, at retailers located within 500 feet of any public, private, or alternative elementary, middle ("primary"), or high ("secondary") school. We…

Objective: Electronic Nicotine Delivery System (ENDS) proprietors strategically placed near college campuses and pervasive marketing on social media platforms, such as Facebook, are critical to the tobacco industry's effort to acquire new young adult users. Understanding the themes used on Facebook to promote ENDS products to college students is…

Organizations in the current competitive and challenging situation considered organizational process innovation to sustain themselves with competitive advantage and provisioning of high value products to consumers. The current study investigates the role of transformational leadership traits and knowledge management practices on predicting the…

The winter storm of late 2022 caused difficulties for many US-based airlines, but none more so than Southwest Airlines. Like other airlines, Southwest canceled flights in the early stages of the storm. Their attempted recoveries failed due to procedural and technology issues. The airline was unable to cope with the magnitude of canceled flights,…

Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student…

Objective: To assess whether and how beverage companies incentivize universities to maximize sugar-sweetened beverage (SSB) sales through pouring rights contracts. Methods: Cross-sectional study of contracts between beverage companies and public U.S. universities with 20,000 or more students active in 2018 or 2019. We requested contracts from 143…

Technology usage is widespread across most fields of business. In sales, "back-end" technologies, such as customer relationship management or salesforce automation, offer a foundation for effective and efficient "front-line" interactions in the personal selling process (PSP). In many instances, "front-line" technology…

This case study assesses a course re-designed to scaffold a semester-long networking opportunity and experiential learning project. The course occurred online twice using Microsoft Teams in the spring and fall of 2021 and later in person once in the spring of 2023. I present quantitative student course evaluation data from all three semesters and…

This research aims to examine the effect of integrating arts in a laboratory practice, concerning basic artistic stage, chemistry and art, dermocosmetics, and laboratory practice level dermocosmetics production, on the learning performance of students. The application process consisted of two stages, namely an experimental stage and an artistic…

This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…

According to the authors, the apparel and retail industries are integral to our lives, yet they contribute to environmental issues from discarded clothing items that still have life within them. Gen Z and Millennials today are at the forefront of the pre-worn apparel movement, often documented as thrift shopping. This shift from new to pre-worn…

The following are journal reflections written by Morgan State University Family and Consumer Sciences-Fashion Merchandising students in 2020, during the early phases of the COVID-19 pandemic. As we navigated through a semester that should have had students completing practicum credits, they instead wrote about recouping the time and identifying…

The growing number of online and hybrid graduate programs and their particular relevance to older female students suggests the salience of hybrid education for female-dominated degrees such as apparel merchandising and design (AMD). The current study reports on the initial iteration of an action research assessment of the hybrid option of an AMD…