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Attia, Mohamed A. S.; Chepyator-Thomson, Jepkorir Rose; Sonkeng, Katja; el Azim, Hazem Kamal El-Din Abd – ICHPER-SD Journal of Research, 2018
Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100…
Descriptors: Foreign Countries, Clubs, Athletics, Marketing
Flores, Haynet Rivera – English Teaching Forum, 2018
An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling each good or service to the highest bidder. Participants bid openly against one another; each bid must be higher than the previous bid. In the activity described rather than goods or services, English teachers sell sentences!…
Descriptors: Teaching Methods, Purchasing, Merchandising, Bids
Rozell, Elizabeth; Roberts, Jenifer; Starr, Cathy; Bailey, Sandy – Administrative Issues Journal: Connecting Education, Practice, and Research, 2020
This paper focuses on a deductive, participative, and iterative process for curricular revision at a public Midwestern university in the Merchandising and Fashion Design program. A systematic, nonlinear, organized process is presented and details specific components used in curricular review. The guiding framework for the redesign was that of…
Descriptors: Curriculum Evaluation, Curriculum Development, College Curriculum, Merchandising
Player-Koro, Catarina; Bergviken Rensfeldt, Annika; Selwyn, Neil – Journal of Education Policy, 2018
Digital technology is an expanding area of education policy. There is growing interest, therefore, in how networks of corporate and state policy actors implicit in the formation of (inter)national education technology agendas intersect with local school systems and teachers. In particular, this paper explores the significant policy work that takes…
Descriptors: Educational Technology, Educational Policy, Merchandising, Ethnography
Krylasova, Natalia B.; Belavin, Andrei M.; Podosenova, Yulia A. – International Journal of Environmental and Science Education, 2016
At the start of the 2nd ML AD a number of trading posts, or factories, emerged in the Cis-Ural region with participation of Bulgar handicraftsmen and merchants. They were townships populated by various ethnic groups. Several centuries later similar factories were set up by natives of the Cis-Ural region in Western Siberia. These factories have…
Descriptors: Foreign Countries, Industry, World History, Cultural Differences
Bussière, Dave – Marketing Education Review, 2017
Experiential projects bring students closer to real-world situations. This is valuable in sales education because the complexities of the sales process are difficult to learn from a textbook. A student project was developed that involved the selling of advertising space in a one-time newspaper insert. The project included a substantial minimum…
Descriptors: Salesmanship, Sales Occupations, Merchandising, Business Administration Education
Davis, Dowayne D. – ProQuest LLC, 2018
Research suggests that the commercialization of technological innovation is a key lever of successful entrepreneurship (Datta, Mukherjee, & Jessup, 2015). Through novel innovations, new educational technology (EdTech) businesses create new markets that offer impactful products and services to catalyze learning in schools (Singer, 2015). New…
Descriptors: Educational Technology, Commercialization, Adoption (Ideas), Public Schools
Doleman, John P. – ProQuest LLC, 2017
Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…
Descriptors: Marketing, Telecommunications, Small Businesses, Semi Structured Interviews
Kintonova, Aliya Zh.; Andassova, Bakkaisha Z.; Ermaganbetova, Madina A.; Maikibaeva, Elmira K. – International Journal of Environmental and Science Education, 2016
This paper describes the results of studies on the peculiarities of distributed information systems, and the research of distributed systems technology development. The paper also provides the results of the analysis of E-business market research in the Republic of Kazakhstan. The article briefly describes the implementation of a possible solution…
Descriptors: Foreign Countries, Programming Languages, Information Systems, Business
Thamwipat, Kuntida; Princhankol, Pornpapatsorn; Deeyen, Naphat – International Education Studies, 2019
This research was aimed to explore the demands of the people in the communities in order to develop multimedia and activities to promote products made by state enterprise communities in the Bangmod Project 4.0 through Community-Based Learning among undergraduate students of King Mongkut's University of Technology Thonburi, to examine the…
Descriptors: School Community Relationship, Community Education, Undergraduate Students, Community Attitudes
Beames, Simon; Brown, Mike – Journal of Adventure Education and Outdoor Learning, 2014
Fifteen years ago Loynes expressed concern that market-place values were detrimentally impacting on the provision of outdoor education experiences. As tertiary educators with an interest in the impact of globalization on outdoor education, we have sought to extend Loynes' use of McDonaldization by drawing on Bryman's conceptual framework…
Descriptors: Outdoor Education, Global Approach, Commercialization, Field Studies
Keist, Carmen N.; Bruer, Shanna – Journal of Family and Consumer Sciences, 2016
In a sea of applicant uniformity, how can an undergraduate student develop a means of personal differentiation while attempting to land an internship or job? That is the dilemma of the roughly 1.9 million Millennials graduating with bachelor's degrees within the United States in 2015 (Hussar & Bailey, 2015). Although the national unemployment…
Descriptors: Undergraduate Students, Portfolios (Background Materials), Electronic Publishing, Marketing
Griffiths, Peter – Ethics and Education, 2014
Schools in the UK teach pupils about Fairtrade as part of Religious Education, Personal and Social Education, Citizenship, Geography and so on. There are also Fairtrade Schools, where the whole school, including staff and parents, is committed to promoting the brand. It is argued here that promoting this commercial brand to schoolchildren and…
Descriptors: Foreign Countries, Ethical Instruction, Ethics, Teaching Methods
Kwark, Young – ProQuest LLC, 2013
Online user-generated content has been ubiquitous. Consumers are eager to not only listen to the other consumers but provide opinion to the public. The former reduces the consumers' uncertainty about products and the latter reduces the firms' uncertainty about consumers. We examine the effect of online product reviews, a most common form of…
Descriptors: Retailing, Manufacturing Industry, Marketing, Merchandising
Bailey, Bruce C.; Levin, Michael A. – Marketing Education Review, 2014
In October 2010, Phil Wein, president of Emporium Luggage, was looking for ways to expand his retail luggage operation. Like many firms in the luggage industry, his leisure travel segment had been hurt by the 9/11 terrorist attacks, which forced several luggage retailers to retrench. More recently, the U.S. recession that started in 2008, and the…
Descriptors: Marketing, Retailing, Distributive Education, Merchandising