Recounts the activities that a number of bookstores have sponsored in order to generate children's interest in books, such as making valentines in February, having Santa Claus pay a visit in December, and having children tape record their favorite stories so that blind children can listen to them. (DF)

Recommends two books--"Paul Bunyon" by Steven Kellogg and "The Mysteries of Harris Burdick" by Chris Van Allsburg--as mesmerizing for both adults and children. (CRH)

Discusses the renewed importance of retail sales in the children's book market and the emergence of three kinds of children's books: lavishly illustrated picture books, novels by brand name authors, and imaginative merchandise books. Discusses how children's books reach institutional and retail markets. (EL)

Recounts the experiences of a bookseller in dealing with children's books, including what strategies increase sales, how mothers and fathers choose children's books differently, and giving book talks at parents' nights at preschool schools. (NKA)