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Ma, Junzhao – ProQuest LLC, 2011
The Internet has brought significant changes to the retail industry because it revolutionizes how information is transmitted and accessed. The main objective of this research is to enhance our understanding of people's adoption of the Internet and its implications for retail competition. This dissertation consists of two essays. The first essay…
Descriptors: Merchandise Information, Internet, Industry, Access to Information
Peer reviewed Peer reviewed
Mason, J. Barry; Wilkinson, J. B. – Journal of Advertising, 1978
Assesses the magnitude and incidence of experimentally determined deceptive advertising decisions in supermarket advertisements. Shows that many reduced-priced items are displayed less prominently, lessening a consumer's ability to show economically. (RL)
Descriptors: Adults, Advertising, Consumer Education, Consumer Protection
Science Research Associates, Inc., Chicago, IL. – 1975
The booklet describes jobs in marketing and distribution in the following chapter classifications: product development, marketing products and property, salesworkers unlimited, selling intangibles (ideas and services), purchasing and distribution, and management and marketing services. For each occupation duties are outlined and working conditions…
Descriptors: Career Opportunities, Careers, Delivery Systems, Educational Background
Allen, Rodney F., Ed.; Landry, Russell H., Ed. – 1982
Intended for students in grades 4-7, the lessons in this guide focus on consumer law-related education. Major objectives are for students to gain an understanding of (1) the laws and legal practices in a democratic society; (2) the concepts of authority, order, property, and justice in the operation of institutions; and (3) the processes and…
Descriptors: Advertising, Consumer Education, Consumer Protection, Contracts
Moore, James R.; And Others – 1982
This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an industrial marketing curriculum. The guide was constructed by identifying the competencies…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Communication (Thought Transfer)