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Direct linkBobbie L. Johannes; Selena E. Ortiz – Journal of American College Health, 2024
Objective: Electronic Nicotine Delivery System (ENDS) proprietors strategically placed near college campuses and pervasive marketing on social media platforms, such as Facebook, are critical to the tobacco industry's effort to acquire new young adult users. Understanding the themes used on Facebook to promote ENDS products to college students is…
Descriptors: Social Media, Universities, Business, Merchandising
