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Direct linkAust, Frederik; Haaf, Julia M.; Stahl, Christoph – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2019
Evaluative conditioning (EC) is a change in liking of neutral conditioned stimuli (CS) following pairings with positive or negative stimuli (unconditioned stimulus, US). A dissociation has been reported between US expectancy and CS evaluation in extinction learning: When CSs are presented alone subsequent to CS-US pairings, participants cease to…
Descriptors: Memory, Conditioning, Decision Making, Learning Processes
Gast, Anne; De Houwer, Jan; De Schryver, Maarten – Learning and Motivation, 2012
Evaluative conditioning (EC) is the valence change of a (typically neutral) stimulus (CS) that is due to the previous pairing with another (typically valent) stimulus (US). It has been repeatedly shown that EC effects are stronger or existent only if participants know which US was paired with which CS. Knowledge of the CS-US pairings is usually…
Descriptors: Priming, Conditioning, Rating Scales, Memory
