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Direct linkKiyokawa, Sachiko; Dienes, Zoltan; Tanaka, Daisuke; Yamada, Ayumi; Crowe, Louise – Cognition, 2012
Previous studies have indicated cross cultural differences in conscious processes, such that Asians have a global preference and Westerners a more analytical one. We investigated whether these biases also apply to unconscious knowledge. In Experiment 1, Japanese and UK participants memorized strings of large (global) letters made out of small…
Descriptors: Familiarity, Cultural Differences, Asians, Whites
