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Direct linkGast, Anne; De Houwer, Jan; De Schryver, Maarten – Learning and Motivation, 2012
Evaluative conditioning (EC) is the valence change of a (typically neutral) stimulus (CS) that is due to the previous pairing with another (typically valent) stimulus (US). It has been repeatedly shown that EC effects are stronger or existent only if participants know which US was paired with which CS. Knowledge of the CS-US pairings is usually…
Descriptors: Priming, Conditioning, Rating Scales, Memory
