We investigated how schemas can bias both memory and perception of a frequently seen building leading to a horizontal-vertical illusion. Specifically, undergraduate students (n = 172) were asked to estimate and sketch the dimensions of a highly familiar campus building to determine if they misremember or misperceive the building's features.…

Prior research suggests that learners study and remember information differently depending upon the type of test they expect to later receive. The current experiments investigate how testing expectations impact the study of and memory for valuable information. Participants studied lists of words ranging in value from 1 to 10 points with the goal…

People tend to show better memory for information that is deemed valuable or important. By one mechanism, individuals selectively engage deeper, semantic encoding strategies for high value items (Cohen, Rissman, Suthana, Castel, & Knowlton, 2014). By another mechanism, information paired with value or reward is automatically strengthened in…