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Download full textSimoni, Joseph J.; Ball, Richard A. – 1975
During 1974, the role and effectiveness of the Mexican medicine huckster were examined within the context of a specified information diffusion process. Seventy-five hucksters were observed at work in three states of Mexico (Oaxaca, Michoacan, and Mexico) and in the Federal District (Mexico City area). Twenty-five sales pitches were recorded and…
Descriptors: Communication (Thought Transfer), Credibility, Diffusion, Health Needs
Zavaleta, Tony; And Others – 1985
The sister cities of Brownsville, Texas and H. Matamoros Tamaulipas represent a microcosm of United States-Mexico border cities. The combined characteristics of urban poverty, an agricultural-based economy and high unemployment, in a predominantly Hispanic population, coupled with a high percentage of illegal aliens produce a situation of poor…
Descriptors: Auditory Evaluation, Census Figures, Community Surveys, Dental Evaluation
