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Peer reviewedCole, Charlotte, Frances – Early Education and Development, 2002
Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…
Descriptors: Childrens Television, Cultural Differences, Foreign Countries, Media Research
Download full textPalmer, Edward L. – 1973
The Children's Television Workshop (CTW), responsible for the programs "Sesame Street" and "The Electric Company", conducted extensive research into the systematic use of television to promote the social, emotional, and intellectual growth of young children. Working without precedents in the field of formative research…
Descriptors: Broadcast Television, Child Psychology, Childhood Attitudes, Comprehension
