Argues that texts may be especially rhetorically effective when the content, the medium used to convey the content, and the real life experiences that make the content relevant are formally or structurally similar. Suggests that formal linkage creates rhetorical effect, and uses Burke's theory of forms to explain the effect of formal links. (MS)

The news media of the 1990s will probably not use videotext systems or three-dimensional holograms to replace the newspaper. Instead, simpler combinations of news media that mimic the characteristics of print may replace advertising in newspapers, causing them to downgrade journalism or increase subscription cost, thereby decreasing circulation…

A study was undertaken to develop a body of knowledge which might bridge the communications gap between the more formal communications establishment and the eclectic alternative television movement. Information was gathered mainly through personal experience, and by survey and interviews. The analysis was carried out during the period from late…