Report of a field study using typology and modeling of 1300 families in Wisconsin cities. Findings include: adolescents in consensual homes report about as much attention to media news reports as pluralistic adolescents, but results of the exposure are not equivalent. References. (VW)

The focus of this paper is on consumer learning processes, processes by which adolescents acquire skills and attitudes relating to the consumption of goods and services. It examines intrafamily and mass media communication as they affect consumer learning processes, and describes some demographic predictors of consumer learning. (Author/VW)

This paper begins with an historical review of research on television and children, summarizing the major questions asked and the knowledge gained about the medium. The authors then describe a new focus of research, dealing with the form of the television medium, not just its content. (Author/SJL)

This study surveyed equal groups of American, French Canadian, and English-Canadian high school students to learn what sources they used in formulating views on national and international issues. A total of 600 eleventh grade history students was surveyed. Results showed that mass media was the primary source used by all groups: in particular…

Since the study of human communication has emerged as a discipline more quickly than the development of its own channels of communication, this volume, first in a series, offers a status report on work currently attracting the attention of mass communication researchers. Contributors present review chapters on selected aspects of communication…