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Download full textAnderson, James A.; And Others – 1977
In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…
Descriptors: Communications, Debate, Mass Media, Media Research
LeRoy, David J.; Williams, Wenmouth, Jr. – 1974
A telephone survey was conducted in an attempt to test the veracity of some of the traditional questionnaire items commonly associated with the assessment of the Public Television image. The results of the survey indicated that items commonly used in these assessments (production competency, worthwhileness of minority programing, interest of the…
Descriptors: Evaluation Criteria, Evaluation Methods, Factor Analysis, Interviews
Olien, C. N.; And Others – 1975
The Mulligan Stew television series on nutritional principles for elementary school students was evaluated using a systems model. The study included student responses in eight schools and evaluation of responses from nutrition specialists, information specialists, television station personnel, and teachers. Agricultural college information…
Descriptors: Audiences, Curriculum Evaluation, Educational Research, Educational Television
