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| Journal of Communication | 1 |
Author
| Mielke, Keith W. | 1 |
| Selnow, Gary | 1 |
Publication Type
| Books | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedSelnow, Gary – Journal of Communication, 1986
Examines the structural rules governing the presentation and resolution of problems that serve as premises for prime-time fictional programs. Offers demographic data on character types and matching problem types. (MS)
Descriptors: Commercial Television, Communications, Mass Media, Media Research
Download full textMielke, Keith W. – 1973
A fundamental distinction is made between basic research which seeks out new, generalizable knowledge, and administrative research which provides information useful to decision makers who have a task to perform. Attention is then given to four types of administrative research: background research, formative research, summative research, and policy…
Descriptors: Administrator Evaluation, Communications, Decision Making, Educational Television
