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Cummings, Kate – Pre-Text: A Journal of Rhetorical Theory, 1992
Analyzes the double or mirrored scene of the Centers for Disease Control's AIDS education campaign and the responses to that campaign, basically, the dominant, heterosexual, televised discourses' defensive erasure of those semiotic objects that represent illicit and nonreproductive sex. (RS)
Descriptors: Acquired Immune Deficiency Syndrome, Health Education, Higher Education, Media Research