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Download full textLeRoy, David J.; Williams, Wenmouth, Jr. – 1974
A telephone survey was conducted in an attempt to test the veracity of some of the traditional questionnaire items commonly associated with the assessment of the Public Television image. The results of the survey indicated that items commonly used in these assessments (production competency, worthwhileness of minority programing, interest of the…
Descriptors: Evaluation Criteria, Evaluation Methods, Factor Analysis, Interviews
