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Download full textAnderson, James A.; And Others – 1977
In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…
Descriptors: Communications, Debate, Mass Media, Media Research
