Offers a clarification of the original uses of the word "stereotype" and argues that the current failure to account for evaluative and historical aspects of stereotypes has diluted the usefulness of the concept for critics and teachers. (MS)

Examines the determinants and consequences of the Korean "Family Reunion Program" aired in June 1983. Compares the medium and audience involved to current definitions of media events. (MS)

Author describes the facilities and services available at the University of Leeds Centre for Television Research. (HB)

A survey of 900 residents of Gainesville, Florida, conducted in April and May 1974 assessed their opinions on a number of statements regarding advertising and programing on children's television shows. Of the 14 statements used, 6 were worded so that the television advertiser might be regarded as a "good guy" or his "commercial as hero." The other…

Examines the structural rules governing the presentation and resolution of problems that serve as premises for prime-time fictional programs. Offers demographic data on character types and matching problem types. (MS)

On 9 September 1976, the Aspen Institute Program on Communications and Society, the League of Women Voters, and the Post/Newsweek Broadcast Stations sponsored a public meeting in New York. The subject of the meeting was politics and television; the participants were leading political advertisers, journalists, and researchers. This monograph…

Papers which explore the aspects of current work in instructional technology and promote research and development in the field are collected in this bulletin. An introductory paper provides some general perceptives on the current state of instructional technology in relation to the contemporary educational scene and the various problems and…

In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…

The annual report of the Institute for Communication Research at Stanford University describes current projects on health communication, international communication, communication research in education and in media. An extensive report is given on a long-term series of studies on the most effective ways of preventing heart disease in the United…

The John and Mary R. Markle Foundation, chartered in 1927 to promote the advancement and diffusion of knowledge and the general good of mankind, currently conducts a program to strengthen educational use of the mass media and communications technology. The foundation's annual report begins with the president's essay on the history, philosophy, and…

There are three ways by which the social science research community can influence government decision makers. First, researchers need to understand the scope and limitations of governmental agencies such as the Federal Communications Commission. Second, objective research rather than biased "advocacy research" should be conducted.…

This document summarizes projects and and research activities for the year 1975-1976 in five areas: (1) international communication, (2) health communication; (3) communication technology and public policy; (4) communication and media; and (5) information needs and uses. Specific activities discussed pertain to educational development and…

The purpose of this paper is to examine the role played by the media in the 1972 U.S. Senate election in Virginia during the Scott and Spong campaigns. Its primary interest is the use of television, particularly the intense blitz by the Scott organization, which is viewed as a significant variable in the Scott victory. The case study seeks to…

A fundamental distinction is made between basic research which seeks out new, generalizable knowledge, and administrative research which provides information useful to decision makers who have a task to perform. Attention is then given to four types of administrative research: background research, formative research, summative research, and policy…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 55 titles deal with a variety of topics, including the following: (1) the prime time access rule; (2) media education; (3) magazine and children's advertising; (4) Irish national and Third World cinema; (5) international radio…