Descriptor
| Cartoons | 1 |
| Childrens Television | 1 |
| Commercial Television | 1 |
| Media Research | 1 |
| Sex Role | 1 |
| Sex Stereotypes | 1 |
| Surveys | 1 |
| Television Research | 1 |
Source
| Journal of Broadcasting | 1 |
Author
| Mayes, Sandra L. | 1 |
| Valentine, K. B. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedMayes, Sandra L.; Valentine, K. B. – Journal of Broadcasting, 1979
Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)
Descriptors: Cartoons, Childrens Television, Commercial Television, Media Research
