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Rimmer, Tony – 1984
To explore the idea of image complexity, i.e., the more complex the television news image, the more appeal it will have to audiences, two time series measures were obtained by showing a regular half hour broadcast of a "CBS Evening News" program to a group of viewers. The two measures were an objective, machine-based measure of the…
Descriptors: Audience Analysis, Measurement Techniques, Media Research, News Media
Peer reviewed Peer reviewed
Culbertson, Hugh M.; Guido, H. Stempel, III – Communication Research: An International Quarterly, 1986
Concluded that (1) reliance on television news correlated negatively with knowledge of issues; (2) reliance on newspapers did not correlate at all; (3) focused television news correlated more highly with knowledge of issues than did general television news use; and (4) for newspapers, both focused and general use had strong correlations with…
Descriptors: Audience Analysis, Information Dissemination, Knowledge Level, Mass Media Effects
Malik, M. F.; Thwaites, H. M. – 1986
This paper describes the future perspectives of biocybernetic communication research applied to television, i.e., the measurement of the information impact of television on both individual human beings and groups in terms of energetic changes in the human body. A summary of the recent state of the art of biocybernetic research includes discussions…
Descriptors: Audience Analysis, Biofeedback, Biomechanics, Bionics
McDonald, Daniel G.; Glynn, Carroll J. – 1986
Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for children, and (3) some of the antecedents of…
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Data Analysis
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1985
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 35 titles deal with a variety of topics, including the following: (1) television and scholastic achievement; (2) press freedom and the new world information order; (3) content analysis of Saturday morning children's television…
Descriptors: Academic Achievement, Advertising, Annotated Bibliographies, Audience Analysis