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Schultze, Quentin J. – Critical Studies in Mass Communication, 1988
Examines the current state of empirical research on religious television, discusses some of the implicit difficulties in exploring this phenomenon and its viewership, and suggests avenues for future research. (MS)
Descriptors: Audiences, Mass Media, Media Research, Religion
Fish, Marjorie; Adams, R. C. – 1985
A study compared the organizational styles of television station program directors (PDs) against indicators of market and department size, personnel stability, job satisfaction, and productivity. Researchers used the four types of management styles used by Likert: exploitative authoritarian, benevolent authoritarian, consultative, and…
Descriptors: Job Satisfaction, Media Research, Organizational Climate, Programing (Broadcast)
Gandy, Oscar H., Jr.; Signorielli, Nancy – 1979
A study was conducted in which half-hour segments of prime-time network dramatic programing were tabulated for such violence-related items as: the seriousness and significance of violence, the number of violent actions in the program, and the duration of violence. Other factors considered were: audience size, share of audience, program duration,…
Descriptors: Audiences, Media Research, Programing (Broadcast), Television Research
Atwater, Tony – 1986
Noting that television network coverage of hostage crises tends to emphasize the same topics while depicting them in similar ways, and that networks may be unwittingly granting legitimacy to terrorist grievances, a study investigated the nature of "NBC Nightly News" coverage of the Trans World Airline (TWA) hostage crisis. Specific…
Descriptors: Commercial Television, Content Analysis, Media Research, News Reporting

Atkin, Charles; And Others – Journal of Broadcasting, 1979
Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)
Descriptors: Children, Commercial Television, Media Research, Surveys
Diefenbach, Donald L.; Burns, Naomi J.; Schwartz, Alan L. – 1998
The public receives a large percentage of its information about mental health issues from media sources. Research has shown that the portrayal of occupational roles is often distorted and unrealistic. Cultivation theory predicts that television's version of reality helps influence or "cultivate" viewers' beliefs about the world. This cultivation…
Descriptors: Broadcast Television, Mass Media Effects, Media Research, Mental Health Workers

Brummett, Barry – Critical Studies in Mass Communication, 1988
Argues that texts may be especially rhetorically effective when the content, the medium used to convey the content, and the real life experiences that make the content relevant are formally or structurally similar. Suggests that formal linkage creates rhetorical effect, and uses Burke's theory of forms to explain the effect of formal links. (MS)
Descriptors: Audiences, Mass Media, Media Research, Pornography

McKee, Kathy B.; Pardun, Carol J. – Communication Reports, 1996
Finds sexual imagery more common than religious imagery in a sample of 207 rock, country, and Christian videos, although religious imagery was present in approximately 30% of the videos. Finds that the presence of sexual and religious images in combination occurred more often than would be expected by chance and in relatively equal proportions…
Descriptors: Christianity, Content Analysis, Higher Education, Imagery

Wahl, Otto F.; Roth, Rachel – Journal of Broadcasting, 1982
Presents the results of study in which prime time television shows were rated by 85 adult volunteers in the Washington, D.C., area to determine how individuals with mental disorders were commonly portrayed by the mass media. A table summarizes the characteristics of mentally ill persons on prime time television. (JL)
Descriptors: Mass Media, Media Research, Mental Disorders, Programing (Broadcast)
Allen, Richard L.; Bielby, William T. – 1977
This study explores differences among black adults in their attitudes and behavior towards television and the social processes which determine these differences. A recursive structural equation model was employed to interpret patterns of direct and indirect effects among a set of variables representing demographic and socioeconomic…
Descriptors: Behavior Patterns, Black Attitudes, Blacks, Demography

Adams, William C. – Journal of Communication, 1986
Compares minutes of TV coverage of natural disasters outside the U.S. to the number of deaths officially reported in the country affected. Finds that Western European disasters receive most coverage and Asian disasters receive least. (MS)
Descriptors: Developing Nations, Media Research, Natural Disasters, News Media

Goldberg, Marvin E.; Gorn, Gerald J. – Journal of Broadcasting, 1979
This study of the capacity of television to influence children's attitudes and behavior towards other racial groups examined children's playmate preference after viewing racially integrated television programs. Testing for delayed effects and generalization of effects extended previous work in the area. (JVP)
Descriptors: Childhood Attitudes, Childrens Television, Media Research, Preschool Children

Mayes, Sandra L.; Valentine, K. B. – Journal of Broadcasting, 1979
Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)
Descriptors: Cartoons, Childrens Television, Commercial Television, Media Research

Schreiber, Elliot S. – Journal of Broadcasting, 1979
This investigation of how viewers of daytime serials rate actors playing TV characters of varying age found that the age of a TV character and ratings of that character are not causally related, although a relationship was observed between age and sex--young males, middle-aged females--and ratings. (JVP)
Descriptors: Age, Age Differences, Age Groups, Media Research

Newhagen, John; Nass, Clifford – Journalism Quarterly, 1989
Shows that the criteria people use to judge television news credibility are different than those used to judge newspapers. Demonstrates that one source of this difference is that newspapers and television are evaluated from different levels of analysis. (RS)
Descriptors: Commercial Television, Comparative Analysis, Credibility, Evaluation Criteria