This article explores the textual properties of arguably one of the most influential textual domains in contemporary society; that of mass-media discourse. Within this genre, it examines English-language hard news media reports from the United States, Great Britain and Australia focussing on the concepts of objectivity within this domain. Drawing…

A report on research conducted on problems actually experienced by university users of television." The focus is on three main areas: (a) student and staff opinions; (b) pre-testing of programmes: and (c) using examinations and other records to assess the educational effects of university teaching by television." (Author/AA)

Analyzes press coverage of the 1979 British general election to determine if reporting concentrated on the "dramatic contest" aspects of the campaign or on issues. Concludes that while coverage of the "dramatic contest" aspects of the election increased as the campaign went on coverage of the issues remained the major focus.…

Paper concentrates on the special problems involved in evaluating multimedia educational systems, particularly as they affect researchers. (Author)

Traces the steps taken by the British Broadcasting Corporation (BBC) in its entry into foreign language broadcasting in the 1920s and 1930s. (FL)

This paper attempts to pinpoint some of the problems involved in designing mass-media courses for adults and some of the ways in which research can assist both producers and the users of such courses. (Authors)

After viewing a film, a sample of 10 and 11 year old children completed questionnaires which gave information on their grasp of the film's content, on matching variables, and on design factors. In this way it was possible to examine patterns in the grasp of content and relate them to other variables. (Author)

A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)

Author describes the facilities and services available at the University of Leeds Centre for Television Research. (HB)

Examines the cultural content of advertisements in two superficially similar countries (Great Britain and the United States). Finds U.S. advertising portraying characters in more "individualistic" stances, with social class differences more evident in British advertising. Maintains that advertising should adapt to individual cultural…

Outlines the work of the Mass Observation research movement. Calls for evaluation of the significance of Mass Observation's collection methods and results. Argues it was one of the most ambitious popular culture studies in this century. (MS)

Reviews research on the educational aspects of British television programs, especially those dealing with economic knowledge and financial advice. Concludes that there is a public demand for better economic understanding and that television can be used as a significant component in an economic education campaign. (GEA)