Reports on an investigation focusing on the interrelationships of certain media and nonmedia variables (including newspaper, television, and candidate image variables) that appeared to be operating in a way that influenced the outcome of 23 Texas mayoral races. (Author/GT)

A pilot study surveyed radio broadcasters in Arkansas, Missouri, Oklahoma, and Texas to further an understanding of their role as gatekeepers for public service announcements (PSA) to educate audiences about AIDS and bring about "safe" behavior. A total of 300 stations were in the sample. Respondents were asked to provide information…

This proceedings contain 18 papers on American journalism history before the 20th century. Papers in the proceedings are: "Military and Press Discord during the Civil War: Foreshadowing of Future Disputes" (Maury M. Breecher); "The Missouri Press Association: A Study of the Beginning Motivations, 1867-1876" (Stephen A.…

Prior research has shown that the media play an agenda-setting role in political campaigns. A theoretical model was developed to investigate intrapersonal agenda's relationship with certain contingent factors. To test the model a study of the intrapersonal agenda (personally perceived salience of public issues) was then conducted as part of the…

THE MAJOR PURPOSE OF THIS RESEARCH WAS TO INVESTIGATE MEDIA BEHAVIOR OF A SPANISH-SPEAKING POPULATION SAMPLE, WITH PARTICULAR REFERENCE TO TELEVISION AND RADIO, AND IN THIS CONNECTION TO STUDY THE CHARACTERISTICS OF SPANISH-SPEAKING AUDIENCES AT LOWER ECONOMIC LEVELS. THIS WAS DONE TO APPRAISE THE POSSIBLE USE OF RADIO AND TELEVISION FOR REACHING…

Takes an integrative look at the correlates of newspaper school students from Dallas, Texas. Suggests that the most important predictor of nonreadership is perception of time and effort needed to read the newspaper, with nonreaders having neither time nor interest. (MG)

At first glance, any connection between professional wrestling and school-based literacy practices might seem far-fetched, or incongruous at best. This seeming incongruity, however, is what intrigues the authors most. It is also what drives them to wonder if governmental and media sources that regularly proclaim a crisis in literacy achievements…

Because of the higher-than-average risk of hypertension, obesity, and diabetes among Hispanics, researchers selected these three health problems as the focus of a "radio novela" intended to increase the health knowledge and awareness of a Hispanic target audience and to stimulate their response to the problems. The replicable health…