A project was designed to evaluate the comprehension and effects of a program about a Russian collective farm presented in three segments over Finnish television. Subjects were Finnish citizens; most were also farmers. Data on effects and comprehension were collected by telephone survey, field interviews, mail questionnaires, a viewing test with a…

This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive…