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Download full textLin, Carolyn A. – 1988
Because the video cassette recorder (VCR) is foremost among emerging media technologies in terms of shaping a distinctive home viewing culture, a study investigated the typical home video culture in a VCR household by conducting telephone surveys of three neighboring midwestern communities. Out of 516 valid responses, the survey yielded a sample…
Descriptors: Attitude Change, Behavior Change, Leisure Time, Mass Media Effects
