Draws upon overlapping disciplines (the sociology of interaction, ethnomethodology and conversation analysis, and the pragmatics of philosophy of ordinary language) with a common interest in the intelligibility of the social practices of everyday life, to investigate how it is that television and radio appear as unproblematically and meaningfully…

Investigates the media's potential to affect audiences' interpretations of news events. Compares perceptions of the causes of the 1996 presidential election outcome among listeners to Rush Limbaugh, listeners to other political talk radio, consumers of mainstream news media, and nonconsumers of news media. Finds Limbaugh listeners were more likely…

The Mass Media Effects section of the proceedings contains the following eight papers: "The Spiral of Static: A Multivariate Analysis of a Public Opinion Theory Applied to Perception of Radio Station Popularity" (Terry Wedel and Tony Rimmer); "More Than Just Talk: Uses, Gratifications and the Telephone" (Garrett J. O'Keefe and…

A study examined the religious radio listening habits of Brazil's indigenous population. Subjects, 46 linguists (under contract to the Brazilian government to educate the population) who worked with 32 different Brazilian tribes, completed a 16-item survey. Results indicated that: (1) 13-20% of adult Brazilian Indians have access to a radio; (2)…

To gain insight into how critical standards for broadcast drama evolved with time, this paper examines the critical response to the development of broadcast drama in the first two decades of radio (1920-1940), as reported in the periodical press. The paper is based on two underlying assumptions: (1) that the stories a society tells are indicative…

Shared conventions of the modern radio industry should allow radio announcers and other producers of radio content to distinguish "good radio" from "bad radio." To help in making this distinction, a study delineated some of the basic conventions used in the production of radio content and analyzed the frequency of their…

This special report provides a survey of media in the Federal Republic of Germany (West Germany) and attempts to answer questions such as: what freedoms the mass media enjoy, the nature of their finances, what problems they have to deal with, and what their future in competition with new modes of communication will be like. Chapter 1 discusses the…

Focusing on the federal government's efforts to educate the public to the dangers of Acquired Immune Deficiency Syndrome (AIDS), a study examined "America Responds to AIDS" public service announcements (PSA's) through a traditional rhetorical analysis (PSA characters, plot, pace, tone, and message design). Forty-four English-language…

Pointing out that television sets are virtually a universal household fixture in most industrially developed nations, this book presents many categories and specific examples of television's (and sometimes radio's) coverage of ethnic minorities and conflict. Chapters in the book are: (1) Introduction; (2) Background Notes; (3) Mainstream vs.…

Lays out a framework for economic analysis of the mass media in American culture. Argues for its utility for understanding the workings of the television, motion picture, newspaper, and radio industries, as well as for evaluating appropriate public policy responses and considering historical trends. (MS)

The mass communication and society section of the Proceedings contains the following 20 papers: "Media, Bureaucracy and the Success of Social Protest: Media Coverage of Environmental Movement Groups" (Julia B. Corbett); "How People Use Newspaper-Sponsored Community Bulletin Boards: A Field Test of 'The Evansville Courier's' Courier…

College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…

Contributes to scholarship on the representation of race in the electronic media. Traces particular social, political, and institutional pressure influencing the production of the figure of the black soldier in U.S. radio during World War II. Shows how it served to varying degrees the immediate interests of the black press, the federal government,…

Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…

A follow-up national study surveyed 500 television and radio broadcasters to further understanding of their role as gatekeepers for public service announcements (PSAs) to educate audiences about AIDS, and to bring about "safe" behavior. Respondents were asked to provide information about their stations, and their stations' use of…