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Rivenburgh, Nancy K. – 1988
What is currently happening in China is similar to what happened in the United States in the 1950s and the Soviet Union in the 1970s--television is quickly becoming a mainstay of popular entertainment and news. The Chinese government has made substantial efforts to provide television service to all regions of the country, with importance attached…
Descriptors: Audience Analysis, Foreign Countries, Mass Media Role, Popular Culture

Selnow, Gary W. – Journal of Communication, 1990
Describes how values are portrayed on prime-time network television. Looks at the prominence of values incidents in a story line and at how fully the values are explained. Examines how values incidents are structured and linked. Concludes that values incidents play an integral, if not principal, role in television programs. (RS)
Descriptors: Commercial Television, Content Analysis, Mass Media Role, Moral Values

Hornig, Susanna – Critical Studies in Mass Communication, 1990
Argues that the Public Broadcasting Service's science series "NOVA" dramatizes science for an elite audience. Notes that a variety of devices are used to maintain dramatic tension and to define the scientist as a special type of person. Argues that the failure of "NOVA" to demystify science has ideological significance. (RS)
Descriptors: Audience Awareness, Mass Media Role, Popular Culture, Public Television

Banks, Jane; Tankel, Jonathan David – Critical Studies in Mass Communication, 1990
Argues that television convention mitigates against depictions of technology as socially destructive. Argues that the presentation of science as television fiction is a conservative act. Concludes that television reinforces the socially constructed technological imperative of industrial societies, effacing its own role in the preservation of the…
Descriptors: Broadcast Television, Content Analysis, Futures (of Society), Mass Media Role
Long, Marilee; Steinke, Jocelyn – 1994
A qualitative study analyzed images of science and scientists in children's educational science programs on television to determine whether they conveyed the images found in other media. Four episodes of each of four 30-minute, non-animated programs ("Beakman's World" broadcast on CBS, "Bill Nye, The Science Guy" shown on…
Descriptors: Childrens Television, Content Analysis, Educational Television, Elementary Education
Burns, Gary – 1985
This paper is an analysis of the different aspects of the music video. Music video is defined as having three meanings: an individual clip, a format, or the "aesthetic" that describes what the clips and format look like. The paper examines interruptions, the dialectical tension and the organization of the work of art, shot-scene…
Descriptors: Advertising, Audience Awareness, Mass Media Role, Mass Media Use
Olson, Scott R. – 1989
Many current models of television viewing regard viewers either as passive receptors, active participants, or addled dupes. A study proposed a more flexible model for television viewing research. The study used the television program "St. Elsewhere," an example of "meta-television" (television programming which contains hidden…
Descriptors: Audience Analysis, Critical Viewing, Mass Media Role, Models
Henry, Laurie – 2003
Television programming has a huge impact on the lives of children. This lesson focuses on the stereotypical and racial messages that are portrayed through television programming with a focus on situational comedies. During the four 45-minute lessons, grade 6-8 students will: analyze portrayals of different groups of people in the media;…
Descriptors: Lesson Plans, Mass Media Effects, Mass Media Role, Media Literacy

Lichter, S. Robert; And Others – Journal of Communication, 1997
Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…
Descriptors: Business, Characterization, Communication Research, Content Analysis

Lembo, Ronald; Tucker, Kenneth H., Jr. – Critical Studies in Mass Communication, 1990
Addresses issues of culture, cultural politics, social power, and television audience in cultural studies. Argues that cultural studies as a field tends to analyze all cultural interpretation in terms of struggles between dominant and subordinate groups and that the text-centered approach of cultural studies misses much of television viewing's…
Descriptors: Audience Analysis, Audience Participation, Audiences, Communication Research

Lafky, Sue – Journal of Film and Video, 2000
Examines the economic and cultural contexts of the popular television show "Twin Peaks," reading it as reactionary postmodernism. Argues that the show's clever innovations in production, avant-garde techniques, and postmodern sensibilities obscure in-depth or ongoing discussions about its reactionary politics, regressive and misogynistic…
Descriptors: Females, Feminism, Higher Education, Homicide
Children Now, Oakland, CA. – 1997
This conference focuses on how females are portrayed in a range of current media and whether these messages influence girls. The report is divided into three parts. Part 1, "Getting the Message," maintains that girls are aggressive consumers of the popular media and they understand the messages conveyed there. Although current media…
Descriptors: Advertising, Characterization, Conferences, Females
Chen, Perry; Haufler, Adrienne; Taam, Heidi – 1999
This pamphlet presents the results of a series of focus groups comprised of Native American children and adolescents regarding their perceptions of race and class in the media. The results indicated that although some youth were concerned most about the absence of their group in the media, others were primarily concerned about stereotyped…
Descriptors: Adolescent Attitudes, Adolescents, American Indians, Childhood Attitudes

Hepburn, Mary A. – Social Education, 1997
Summarizes a wealth of evidence establishing a causal relationship between television viewing and violence. Outlines a series of corrective measures available within the fields of media literacy, public policy, and education. Briefly discusses related issues such as government versus self-regulation, and First Amendment protections. (MJP)
Descriptors: Critical Viewing, Elementary Secondary Education, Mass Media Effects, Mass Media Role

Lee, Janet – Feminist Teacher, 1991
Uses the television program "Roseanne" as a teaching aid to analyze societal institutions and their effects on everyday life experiences. Examines attitudes and opinions of 31 White midwestern college students, ages 18 to late 50s, regarding the program. Shows students feel the series critiques patriarchy and affirms women's lives. (NL)
Descriptors: College Students, Comedy, Critical Theory, Cultural Awareness
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