Offers the case of Lee Iacocca as a study of the print media's role in the creation of popular heroes. Focuses on patterns that present action and actors as heroic. (SR)

Identifies the movie, "Rambo," and "Soldier of Fortune" magazine as artifacts of "paramilitary culture." Contends that they are a social phenomenon which helps legitimate the United States government's rapid escalation of military forces. (MS)

To examine the role that items on the list of "What Literate Americans Know" (developed by E. D. Hirsch, Jr.) plays in the nation's literacy, a study conducted an electronic search of "The New York Times" to establish the frequency of occurrence for a sample from the list. A random sample of 424 terms (9% of the total list) was…

Reviews critically the dominant discourse on science and the media. Finds that the dominant concern has conceptual and methodological problems. Argues that the dominant discourse has promoted a science coverage dutiful to scientific interests and has inhibited a truly critical appraisal of popular science communication. (RS)

Examines the changing industry role of the six transnational phonogram companies. Argues that high market concentration does not produce an inevitable decrease in popular music diversity. Presents a new popular music model that takes into account the open system of musical production as a strategy in maintaining control of the marketplace. (SR)

This paper analyzes the relationship between the press and professional wrestling. It examines professional wrestling as a business and the conflicting goals of the promoters and the press. The paper focuses on how the press covered the most widely viewed professional wrestling show of all time, WrestleMania III (looking at newspaper coverage…

The Magazines section of this collection of conference presentations contains the following 15 papers: "'National Geographic Magazine' and the Vietnam War: Did We Just Get Pretty Pictures?" (John W. Williams); "Free Speech at All Costs: A Short History of 'The Masses'" (Chris Lamb); "Newspapers Locally Edited Magazines…

The oldest of the mass communication technologies, books, needs to be examined in mass communication research. Accordingly a study analyzed the structure and format of the "New York Times Book Review" to identify its dual roles: evaluating books and providing information crucial to book marketing. Also explored was how the text of the…

Cartoons are generally regarded as "kids' stuff," unworthy of scholarly study. As an aspect of popular culture, television cartoons do not attract scholars who are interested in being part of the "critical elite." Some scholars believe, however, that less time should be spent discussing how TV might be used to teach children…

The Magazine section of this collection of conference presentations contains the following nine papers: "Davids and Goliaths: The Economic Restructuring of the Postwar Magazine Industry, l950-l970" (David Abrahamson); "The Global Economy as Magazine News Story: A Pilot Study in the Framing of News" (Elliot King);…

Despite the pervasive presence of popular music in society and the continued controversy over its effects on children and teen-agers, the recording industry has received only fragmentary (though increasing) attention from mass media researchers. To gain evidence of the level of literacy of today's music critics, a study examined the tastes,…

Argues that people are affected by the pervasive images of advertisers who use signs to imbue products with specific realities. Examines how people use this information about various consumer products in making judgments of other people. (MS)

To gain insight into how critical standards for broadcast drama evolved with time, this paper examines the critical response to the development of broadcast drama in the first two decades of radio (1920-1940), as reported in the periodical press. The paper is based on two underlying assumptions: (1) that the stories a society tells are indicative…

Shared conventions of the modern radio industry should allow radio announcers and other producers of radio content to distinguish "good radio" from "bad radio." To help in making this distinction, a study delineated some of the basic conventions used in the production of radio content and analyzed the frequency of their…

The Qualitative Studies section of the Proceedings contains the following 10 papers: "An Alternative to Alternative Media'" (James Hamilton); "A Critical Assessment of News Coverage of the Ethical Implications of Genetic Testing" (David A. Craig); "Earth First! and the Boundaries of Postmodern Environmental…