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Hollander, Barry A. – Journalism and Mass Communication Quarterly, 1995
Reveals that attention to MTV and late-night programs is either unrelated to or negatively impacts campaign knowledge, while attention to talk shows is positively related to knowledge. Shows that, while respondents perceive themselves as being informed by talk shows, for the less educated, such attention is unrelated to campaign knowledge. (SR)
Descriptors: Higher Education, Knowledge Level, Mass Media Effects, Mass Media Role