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Warrier, Sheela; Ebbeck, Marjory – Early Child Development and Care, 2014
This article focuses on aspects of children's rights as portrayed in television. The results of a six-month research study show analyses of television content of Channel 5, which is the only free-to-air, 24-hour, English-language entertainment channel in Singapore. The results identify the role of television in assisting Singapore to meet its…
Descriptors: Foreign Countries, Television, Childrens Rights, Television Research

Lowry, Dennis T.; Shidler, Jon A. – Journalism Quarterly, 1993
Tracks changes in the numbers and types of sexual behaviors in prime time network television programs. Finds a substantial decrease in the hourly rates of sexual behaviors in the programs from fall 1987 to fall 1991. (RS)
Descriptors: Content Analysis, Longitudinal Studies, Mass Media Role, Sexuality

Sandeen, Cathy – Critical Studies in Mass Communication, 1997
Finds that "PM Magazine" emphasized and promoted a dominant personal success value system revolving around recognition, achievement, financial success, excitement, and physical attributes. Argues that this value system existed because it appealed to a particular demographic, making the program highly marketable to national advertisers,…
Descriptors: Content Analysis, Higher Education, Mass Media Role, Programming (Broadcast)

Reep, Diana C.; Dambrot, Faye H. – Journalism Quarterly, 1989
Investigates the effect of television viewing on perceptions of sex-role stereotypes. Finds partial support for both the high impact image (the "Drench") and the frequent viewing ("Drip, Drip") theories. (RS)
Descriptors: Content Analysis, Mass Media Role, Sex Role, Sex Stereotypes

Potter, W. James; Ware, William – Journalism Quarterly, 1989
Content-analyzes prime time television to determine the frequency of certain contexts in which prosocial activity is portrayed. Finds that prime time television continues to portray a great deal of prosocial content presented in prosocial contexts. (RS)
Descriptors: Antisocial Behavior, Characterization, Commercial Television, Content Analysis

Johnston, Anne; Kaid, Lynda Lee – Journal of Communication, 2002
Explores the differences in techniques, strategies, narratives, and symbols used in 1,213 television issue ads and image ads from 13 U.S. presidential campaigns. Concludes that although the majority of both types of ads were positive, negative appeals dominated a higher percentage of issue ads as compared with image ads. (SG)
Descriptors: Advertising, Content Analysis, Higher Education, Mass Media Role

Selnow, Gary W. – Journal of Communication, 1990
Describes how values are portrayed on prime-time network television. Looks at the prominence of values incidents in a story line and at how fully the values are explained. Examines how values incidents are structured and linked. Concludes that values incidents play an integral, if not principal, role in television programs. (RS)
Descriptors: Commercial Television, Content Analysis, Mass Media Role, Moral Values

Lowry, Dennis T.; Towles, David E. – Journalism Quarterly, 1989
Provides recent data on what prime time television is teaching about sex. Compares the frequency of various sexual behaviors with the frequencies measured by earlier studies. Finds an increase in rate of sexual behavior and no portrayal of possible consequences. (RS)
Descriptors: Characterization, Commercial Television, Content Analysis, Contraception

Banks, Jane; Tankel, Jonathan David – Critical Studies in Mass Communication, 1990
Argues that television convention mitigates against depictions of technology as socially destructive. Argues that the presentation of science as television fiction is a conservative act. Concludes that television reinforces the socially constructed technological imperative of industrial societies, effacing its own role in the preservation of the…
Descriptors: Broadcast Television, Content Analysis, Futures (of Society), Mass Media Role
Long, Marilee; Steinke, Jocelyn – 1994
A qualitative study analyzed images of science and scientists in children's educational science programs on television to determine whether they conveyed the images found in other media. Four episodes of each of four 30-minute, non-animated programs ("Beakman's World" broadcast on CBS, "Bill Nye, The Science Guy" shown on…
Descriptors: Childrens Television, Content Analysis, Educational Television, Elementary Education
Muir, Star A. – 1993
While "Captain Planet and the Planeteers" has won numerous awards and is currently the number one rate household animated children's television program in the United States, the contradictions and complications of instilling environmental values in children through the medium of television are apparent. A content analysis of 15 episodes…
Descriptors: Content Analysis, Elementary Education, Environment, Environmental Education

Lichter, S. Robert; And Others – Journal of Communication, 1997
Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…
Descriptors: Business, Characterization, Communication Research, Content Analysis
Larson, James F.; Rivenburgh, Nancy K. – 1989
A study was conducted to describe the extent and dimensions of televised messages about nation, culture, and the Olympics, comparing them across three broadcast systems in Australia, the United Kingdom, and the United States. The study was based on complete opening ceremony telecasts by NBC in America, Australia's Network TEN, and the British…
Descriptors: Athletics, Broadcast Television, Comparative Analysis, Content Analysis
Collette, Larry – 1989
The extensive television coverage of the Opening Ceremonies of the 1984 Summer Olympic Games was a vital lead-in for a television network as it sought to generate audience interest over the course of the games. This coverage models an unfolding international news event in its presentation style and is analyzed from that perspective in a content…
Descriptors: Athletics, Audience Awareness, Commercial Television, Content Analysis
Larson, Charles U. – 1989
This paper argues that in presidential politics new and highly sophisticated image-building techniques and the technological means for creating messages have proliferated during the past twenty years. The paper claims that the area where the most "image-building" is conducted is the television spot advertisement, but points out that…
Descriptors: Communication Research, Content Analysis, Mass Media Role, Mass Media Use
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