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Lembo, Ronald; Tucker, Kenneth H., Jr. – Critical Studies in Mass Communication, 1990
Addresses issues of culture, cultural politics, social power, and television audience in cultural studies. Argues that cultural studies as a field tends to analyze all cultural interpretation in terms of struggles between dominant and subordinate groups and that the text-centered approach of cultural studies misses much of television viewing's…
Descriptors: Audience Analysis, Audience Participation, Audiences, Communication Research