One area of health promotion research rich with potential for both theoretical and empirical investigation is the "entertainment-education" (EE) strategy. Though a growing body of evidence points to the effectiveness of the EE strategy, further investigation is needed to explore the underlying cognitive and affective processes that make EE an…

Argues that communication scholars and media educators in the United States can gain theoretical and practical insights by closely examining young people's media comments and by acknowledging their complex and dynamic lives. Offers an ethnographic analysis of young adolescents' comments about television. Analyzes their comments in relation to the…

Discussion of mass media use by older women focuses on a study of 55 women (average age 82) that examined their perceptions of time, their preferred media, their perceptions of the role of the public library, and actual use of the public library. Implications of the results for information professionals and further research possibilities are also…