Discussing the theoretical underpinnings of media research methodologies, this book provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role, and impact of media in society. By tracing the epistemological and theoretical roots of the major…

Pointing out that television sets are virtually a universal household fixture in most industrially developed nations, this book presents many categories and specific examples of television's (and sometimes radio's) coverage of ethnic minorities and conflict. Chapters in the book are: (1) Introduction; (2) Background Notes; (3) Mainstream vs.…

This book is a collection of selected articles (published in the 1990s) from "TelevIZIon," a specialized journal of the "Internationales Zentralinstitut fur das Jugend--und Bildungsfernsehen," that take up problems relating to media research and present national and international developments in the field of children's and…

This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

The extensive media use common today among children and adolescents requires no special literacy skills. Television, video, film, and popular music can also be viewed or listened to without acquiring new skills. Without purposefully teaching the skills to decode the meanings behind the media, however, we leave students, as well as ourselves, in…

Using the methods of cultural criticism to analyze the images of Blacks prevalent in American popular culture, this book examines possible connections between the finite and often distorted range of depictions of Blacks, especially prevalent in the mass media, to the treatment that they receive in contemporary society. The book looks at the way…

This monograph examines how bias affects the perception of journalists and discusses factors which might exacerbate or mitigate such bias. The book recommends the study of journalistic decision-making from perspectives developed in the field of social psychology. The book includes the following chapters: (1) "Media Bias, Cognitive…

This yearbook compiles research findings on children and youth and media violence from the perspective of the United Nations Convention on the Rights of the Child. The thematic focus of this yearbook is on what is being done to combat gratuitous media violence. It presents information on media education and children's media participation. Section…

This yearbook compiles information on research findings on children and youth and media violence, as seen from the perspective of the United Nations (UN) Convention on the Rights of the Child. The thematic focus of the yearbook is on the influence of children's exposure to media violence. Section 1 of the yearbook, "Children and Media on the…