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Dutta, Mohan Jyoti; Basnyat, Iccha – Health Education & Behavior, 2008
Considerable research has been conducted on the topic of entertainment-education (EE), the method of using entertainment platforms such as popular music, radio, and television programming to diffuse information, attitudes, and behaviors via role modeling. A significant portion of the recently published EE literature has used the case of the Radio…
Descriptors: Programming (Broadcast), Foreign Countries, Popular Culture, Mass Media Effects