Descriptor
| Commercial Television | 1 |
| Content Analysis | 1 |
| Mass Media Role | 1 |
| Moral Values | 1 |
| Popular Culture | 1 |
| Programing (Broadcast) | 1 |
| Social Values | 1 |
| Television Research | 1 |
Source
| Journal of Communication | 1 |
Author
| Selnow, Gary W. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedSelnow, Gary W. – Journal of Communication, 1990
Describes how values are portrayed on prime-time network television. Looks at the prominence of values incidents in a story line and at how fully the values are explained. Examines how values incidents are structured and linked. Concludes that values incidents play an integral, if not principal, role in television programs. (RS)
Descriptors: Commercial Television, Content Analysis, Mass Media Role, Moral Values
