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Download full textCulbertson, Hugh M.; And Others – 1985
A study was conducted to explore the influence of newspaper editorial campaign endorsements. The study examined the Louisville (Kentucky) "Courier-Journal," which tends to endorse Democratic candidates, and the Chicago "Tribune," which tends to endorse Republican candidates. It was hypothesized that readers would show higher…
Descriptors: Mass Media Effects, Newspapers, Persuasive Discourse, Political Attitudes
Berland, Theodore – 1987
The advent of electronic mass communications in the 1920s forever altered the rhetoric, the audience, and the echoes or responses of the State of the Union Address. Presidents thereafter would use the occasion to speak primarily to the public and secondarily to the Congress. The echoes of the speech that reverberate within the Congress, among the…
Descriptors: Audiences, Mass Media Effects, Persuasive Discourse, Popular Culture
