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Bergman, Daniel – Science Scope, 2011
The messages students receive through popular media such as movies, television, the internet, and music videos have a powerful influence and can shape their thinking. A national survey of media use by 8- to 18-year-olds found the average adolescent spends over seven and a half hours daily with entertainment media (KFF 2010). Rather than viewing…
Descriptors: Video Technology, Popular Culture, Mass Media Effects, Science Instruction
Lin, Carolyn A. – 1988
Because the video cassette recorder (VCR) is foremost among emerging media technologies in terms of shaping a distinctive home viewing culture, a study investigated the typical home video culture in a VCR household by conducting telephone surveys of three neighboring midwestern communities. Out of 516 valid responses, the survey yielded a sample…
Descriptors: Attitude Change, Behavior Change, Leisure Time, Mass Media Effects