Examines the congruence between the view of marriage identified in content analysis and that rated by college students. Finds that students rated most marriages as "traditional," and rated traditional marriages as the most realistic. Notes that the amount of television exposure was unrelated to television marriage ratings. Discusses implications…

This study assesses the influence of exposure to television miniseries "Shogun" on adolescents' knowledge of Japanese language, history, and customs; attitudes of a closer social distance; and Japanese stereotypes. Exposure was a predictor of Japanese language, history, and customs knowledge and a limited predictor of social distance.…

Concludes that watching television is popular among youth in Saudi Arabia, with males preferring Western programs and females and non-Saudis living in the country preferring Arab programs. (FL)

A study examined the relationship between amount of television viewing and recognition of stereotypes. Subjects, 60 undergraduate students enrolled in mass media, advertising, and public relations classes at Indiana University, viewed movies produced by United States production companies but set in developing nations. After each movie, students…

A study examined whether prime-time television shows have an effect on the image of reading and/or reading activities through their content. The sample consisted of 39 third-grade students in a suburban area of New Jersey. A survey was presented for background information and the top three prime-time television shows were selected. Subjects viewed…

To investigate the relationship between soap opera viewership and sexual and relational perceptions, telephone interviews were conducted with 209 female college students. Quota sampling was used to complete a ratio of two telephone interviews with soap opera viewers for every one with a nonviewer. For sampling purposes, a viewer was defined as…

Two studies investigated the validity of the Cultivation Hypothesis, which holds that the more people view television the more they will see the world as mean and violent. Specifically, the study examined whether three psychological variables affected the relationship. The variables are (1) Magic Window, the degree to which a person believes…

Traces historical development of soap operas and presents results of surveys conducted with college students to determine how viewing affects their behavior, attitudes, and beliefs. Results indicate students neither seek nor take advice from soap operas whereas early radio soap opera listeners sought practical explanations of appropriate behavior…

Research on audience response to television suggests that viewers are actively involved, apply identifiable and consistent evaluative criteria, and have distinct ideas about the role of the medium in their lives. In light of this research, a study focused on 264 randomly selected sixth through tenth grade students in a Tennessee school system to…

A questionnaire designed to measure respondents' weekly television viewing habits and their estimates of crime victimization was administered to 142 undergraduate students. Two measures of exposure to 94 prime-time television programs were compared on a program-by-program basis: (1) violent acts per hour in programs viewed weekly, and (2) amount…

Reports a survey of sixth, eighth, and tenth graders to assess the relationship between exposure to television advertisements containing sports celebrity endorsements of smokeless tobacco products with attitudes, beliefs, and perceptions about the use of smokeless tobacco. Reports that a simple exposure model does not explain the effects of…

Working on the assumption that young people in the midwestern United States do not have many opportunities to witness an extensive representation of a remote culture, a study was designed to describe the social and psycho-sociological characteristics of those youngsters who were likely to be exposed to "Shogun" on television.…

This study examined what secondary students had learned from the television film "The Day After"--a dramatization of the possibility of nuclear war and its horrible consequences--and how they responded to it emotionally. A pre-test and two post-tests (one administered the day after students viewed "The Day After" and a second…

Examines the nature/prevalence of sexual content on television and in magazines. Describes theoretical mechanisms outlining potential socializing influences. Reviews evidence indicating that frequent/involved exposure to sexually oriented media genres relates to greater acceptance of stereotypical/casual attitudes about sex, higher expectations…