Many of Disney movies have been criticized for perpetuating traditional gender stereotypes which constrain opportunities for children at large. Its recent characters have also incurred heated discussions on gender portrayal. Moreover, stereotypes of gender roles, developed early on, can exert an immediate impact on individuals' behaviors and…

This dissertation revealed two distinct types of castles which are marketed to boys and girls: Fortresses for boys are embedded with the masculine stereotypes of violence and active agents, and Palaces for girls imply domesticity, passivity, and a need for protection. Applying a feminist poststructuralist lens, this qualitative study aimed to…

There has been much concern about the perceived increase in sexualised media and its potential impact on children's well-being and development. This phenomenon was examined in a four-phase study focusing, specifically on music media. Phase 1 investigated the prevalence of sexualised music media broadcast on Australian free-to-air television in…

This paper examines the ways in which Mattel's "Barbie Girls" and "Xtractaurs," online sites aimed at girls and boys of six years of age and up, respectively, offer markedly distinct literate and semiotic resources for their young users. Analysis focuses on the multimodal layers of meaning and the mediating tools,…

This paper examined the effect of sexualized portrayals of female artists in music videos on college students' perceptions of date rape. 132 college students were randomly assigned to view a music video that contained either high or low levels of sexuality and sexual objectification and were then asked to rate the guilt of the male in a scenario…

When students enter college classrooms for the first time they inevitably have preconceived images of professors. According to research on student evaluations of teaching, these preconceptions have important implications in college classrooms. This study explores one avenue through which these preconceptions are perpetuated--popular film. Using…

Drawing upon theories that reconceptualize toys and artifacts as identity texts, this study employs mediated discourse analysis to examine children's videotaped writing and play interactions with princess dolls and stories in one kindergarten classroom. The study reported here is part of a three-year ethnographic study of literacy play in U.S.…

By examining the cultural images present in the popular musical "Wicked", cultural norms and biases toward women in leadership and women's leadership practices are explored. The discussion rests on conceptions of male and female leadership "styles", how power is obtained and utilised within organisational settings and how resistance and…

A study compared the two television series, "The Lone Ranger" and "The Equalizer" to see whether the protagonists conform to the American archetype of the justice hero--defined as the hero who deals with crime in society. A formula analysis of the two television texts reveals that both heroes are male, scrupulous, independent,…

Contributes to scholarship on global media conglomerates, cultural expression, and feminism. Delineates the corporate logic of culture industries in the neo-network era. Shows, using the television show "Absolutely Fabulous," how media firms benefit from transnational circulation of multiple and alternative representations of feminine…

This document presents an executive summary of a study that examined messages sent to adolescent girls (ages 10 to 17) across 6 types of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The study asked what messages are sent about gender roles--primarily…

A study examined kinds of messages prevalent in the media used by preteen and teenage girls, asking what messages are sent about goals, dating, careers, behavior, and appearance and its relationship to well being. Four media were the subject of the study, which comprised 12 samples from television programs, theatrical films, music videos, and teen…

This document presents a summary of a national telephone survey that examined messages sent to adolescent girls (ages 10 to 17) across 6 types of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The study asked what messages are sent about gender…

This pamphlet summarizes the key findings of a two-part study that investigated the messages that young women (age 10 to 17) get from the media. A content analysis examined messages to girls across a range of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine…

Examines how postwar women's magazines introduced television to the American housewife. Reveals the way television was imbricated in the gendered division of labor and leisure at home by exploring how the magazines deliberated on the problems television posed for women's domestic chores and the efficient functioning of the household. (KEH)