A frame analysis was conducted to explore themes in recent coverage by print journalists of the college application process, with special attention paid to the use by reporters of "keywords, stock phrases, stereotyped images, sources of information, and sentences that provide reinforcing clusters of facts or judgments" (Entman, p. 52) about this…

A study examined the marketing differences between large chain newspapers and small chain and independent newspapers by analyzing differences in characteristics of the newspapers, patterns of circulation, economic and social conditions of the market, and competition from other print media. The 200 newspapers studied--113 large chain and 87 small…

Reports that editors say the use of brand names in nonbusiness sections of newspapers has increased in the last 20 years. (FL)

Investigates the relationship between education and knowledge of energy issues. Finds some evidence of such a relationship, especially among the more educated readers of newspaper energy stories. Finds some tendency for an initial knowledge gap--the more educated seem to learn more than the less educated at first. Notes that the difference…

To investigate the relationship between newspaper readership and community involvement in a nonmetropolitan area, data were collected from a random sample of 300 residents of one California county. The county has one daily newspaper and four weeklies. Subjects were asked if they read a newspaper once a week or more, if they subscribed to any…

Concludes that whether a newspaper carries mostly good news or mostly bad news affects the image of the paper, with bad news having negative effects and good news having positive effects on readers' perceptions of the newspaper. (FL)

Finds that individuals exposed to a large amount of crime news are more likely to show concern with being a crime victim than those who are not. (FL)

Found considerable support for the hypothesis that voters who rely on television use candidates' image characteristics to make their voting choices more than do voters who rely on newspapers. Found little support for the second hypothesis that candidates' stands on issues will play a stronger role among voters who rely on newspapers. (PD)

A study tested the applicability of gratifications research to magazines. Telephone surveys with 543 adults in a large western urban area ascertained their media usages and their agreement with 14 gratifications statements drawn from morphostatic research into the surveillance-diversion-personal identity triad in relation to newspaper and radio.…

In July 1986 the "Knoxville Journal" (a Gannett newspaper) changed its publication time from morning to afternoon and the "Knoxville News-Sentinel" (a Scripps-Howard newspaper) changed from afternoon to morning. One month later, researchers surveyed by telephone 505 newspaper subscribing households to examine reader opinions…

A study was conducted to determine how readers regard the accountability of newspapers that employ ombudsmen. Subjects were 393 readers of Kentucky's "Louisville Times" and "Courier Journal." Both papers, the first American papers to hire ombudsmen, publicize the existence of the ombudsman in a daily column, and from 1974 to…

Examines the events surrounding the Bay of Pigs coverage in the "Times" and concludes that the editors did not hold back the story. (FL)

Reports that more than three-fourths of surveyed Hispanics never read Spanish-language publications. Finds mixed evidence on the relationship between use of Spanish language media and acculturation. (FL)

Reports that the media were perceived by the public as having considerable influence on community affairs in comparison to a number of other groups in the private sector. (FL)

Concludes that both reporters and information sources felt bias was less after newspaper mergers, but that political ideology shaped the source's perceptions about the bias. (FL)