A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…

Considering the role of popular cultural texts in shaping sociolinguistic reality, it makes sense to explore how children actually receive those texts and what conceptualisations of sociolinguistic diversity they form through those texts. Therefore, the aim of the present study was to examine Greek young children's views on sociolinguistic…

In this article, the authors discuss the potential for emancipatory pedagogies, which include practices like the use of digital tools and popular culture, to undo deficit constructions of Black and Latino males and their literacy practices. They discuss why such practices are not more readily available and visible in traditional urban school…

Domestic abuse continues to claim many lives in Spain despite a series of new laws to protect women and to punish abusers. This essay explores the cultural influences of contemporary Spanish cinema on domestic violence. Four films are assessed against a Portfolio Model of social responsibility that uses two basic dimensions: realism and human…

A study compared the two television series, "The Lone Ranger" and "The Equalizer" to see whether the protagonists conform to the American archetype of the justice hero--defined as the hero who deals with crime in society. A formula analysis of the two television texts reveals that both heroes are male, scrupulous, independent,…

Although far more African-Americans are physicians than NBA players, pervasive mass-media images say otherwise. Playing sports is fun; education offers the truest hope for future success. Certain elements that enhance sports programs (strong motivation, shared commitment, intensive instruction) might be applied to academic learning. (MLH)

Most of what the world envisions of the period of westward expansion in America has been crafted through Hollywood cinema. The myths of the West are so ingrained in America's culture that they have taken on a truth all their own. In a series of recent films, which began with the release of "Boyz N the Hood," Hollywood is at it again, presenting…

Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…