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| Larson, Mark A. | 1 |
| Perse, Elizabeth M. | 1 |
| Pezdek, Kathy | 1 |
| Rayburn, J. D., II | 1 |
| Tan, Alexis S. | 1 |
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Peer reviewedTan, Alexis S.; Tan, Gerdean K. – Journalism Quarterly, 1986
Reports that viewing sitcoms and game shows can be beneficial to mental health, but viewing soap operas can be harmful. (FL)
Descriptors: Adults, Mass Media Effects, Mental Health, Programing (Broadcast)
Peer reviewedAdams, R. C.; Webber, Gail M. – Journalism Quarterly, 1984
Concludes that gender gap is a better predictor than political attitudes of determining who will view a television program and how they will react to it. (FL)
Descriptors: Adults, Attitudes, Females, Males
Download full textLarson, Mark A. – 1983
A study investigated the extent to which cable television diverts audiences from local television news programs, and whether such diversion decreases community involvement and political participation. Of a random sample of 300 adults selected for interviewing from a northern California county telephone directory, 53% reported having cable…
Descriptors: Adults, Audiences, Cable Television, Citizen Participation
Pezdek, Kathy – Television and Families, 1985
Three myths about the cognitive processing of television and its effects on children and adults--television is a passive medium, viewing decreases creativity, and viewing is an addictive behavior--are discussed and compared with relevant research findings. (MBR)
Descriptors: Adults, Behavior Patterns, Children, Creativity
Peer reviewedRayburn, J. D., II; And Others – Journalism Quarterly, 1984
Concludes that television viewers seek and obtain more personal, entertaining, and humanistic elements from "Good Morning America" than from "Today." (FL)
Descriptors: Adults, Attitudes, Mass Media Effects, News Reporting
Peer reviewedPerse, Elizabeth M. – Human Communication Research, 1990
Examines the validity of audience involvement in the context of local television news by testing the relationships among (1) strength of news viewing motivation and involvement intensity; (2) type of news viewing motivation and involvement orientation; and (3) cognitive and emotional involvement. Finds that audience involvement during message…
Descriptors: Adults, Affective Behavior, Audience Response, Cognitive Processes
Weiller, Karen H.; Higgs, Catriona T. – 1992
Findings from analysis of television coverage of women in sport during the 1970's and early 1980's suggested that coverage was considerably less than for men's televised sport, and that coverage of women athletes was characterized by stereotypical images and limited information. Trends reported by researchers who examined the status of women…
Descriptors: Adults, Females, Males, Mass Media Effects
Baggaley, Jon, Ed.; Janega, Patti, Ed. – 1981
An introduction by Jon Baggaley provides background information on this international conference and its participants, and introduces 10 papers which were presented. The papers are as follows: (1) "Teaching Production Research and Design: The Interface of Theory and Practice" (James M. Linton); (2) "The Impact of Television on…
Descriptors: Adolescents, Adults, Audience Analysis, Educational Television
