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Walker, James R. – 1987
A study examined attitude change for viewers of "Amerika," an ABC television miniseries about the takeover of the United States by Soviet forces. Subjects, 267 undergraduates in communication courses at Memphis State University, completed a pretest a week prior to the airing of "Amerika" and a posttest a week after. The…
Descriptors: Attitude Change, Audience Analysis, Foreign Countries, Higher Education
