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Download full textAssociation for Education in Journalism and Mass Communication. – 1994
The Advertising and Public Relations section of this collection of conference presentations contains the following 17 papers: "Using the FCB Grid and the 'Lost Quadrants' to Write Advertising Strategy" (Johan C. Yssel); "Antitrust and the Marketplace of Ideas: The Continuing Problem of Issue Advertising Access to Broadcast…
Descriptors: Advertising, Mass Media Effects, Media Research, Organizational Communication
Peer reviewedPool, Ithiel de Sola – Science, 1983
By using words transmitted and words attended to as common denominators, novel indexes were constructed of growth trends in 17 major communications media from 1960-1977. Findings from these indexes (intended to measure trends in the development of an information society) are presented as well as explanations for what has been found. (Author/JN)
Descriptors: Communications, Costs, Foreign Countries, Information Dissemination
Peer reviewedYouichi, Ito – Journal of Communication, 1993
Introduces two Japanese models of mass media effects: (1) the "joho kohdo" (information behavior) model which suggests that people use extracted information to check the credibility of mass media information; and (2) the tripolar "kuuki" model which suggests that the mass media have effects as part of the triadic relationship…
Descriptors: Cultural Differences, Foreign Countries, Higher Education, Mass Media Effects
Association for Education in Journalism and Mass Communication. – 2001
The Communication Theory and Methodology section of the proceedings contains the following 12 selected papers: "Innovativeness and Perceptions of Faculty Innovation Champions on the Diffusion of World Wide Web Course Features" (Patrick J. Sutherland); "A Communication 'Mr. Fit'? Living with No Significant Difference" (Fiona…
Descriptors: Adolescents, Agenda Setting, Bias, Censorship
